It was recently reported that April’s retail sales figures were higher than expected, encouraging Liverpool-based marketing and customer acquisition firm, Arete22 to voice their view that face-to-face marketing is still high in demand.
According to official figures released by the Office for National Statistics (ONS), UK retail sales increased by 4.3% in April, more than the analysts’ expectations, where they predicted only a 2.5% rise. It was also an upwardly revised 3% advance on the previous month. The quantity brought in by the retail industry rose 1.3% in April, beating expectations for a 0.6% increase. March’s figure was revised upwards to show a 0.5% decline compared with the 1.3% drop that was originally reported. Excluding auto fuel, retail sales have surged 4.2% year-on-year. On a month-on-month basis and excluding fuel sales, retail sales reversed the 0.7% decline posted in March to climb 1.5%. The ONS noted that the amount spent in the retail industry rose 1.2% year-on-year and 1% month-on-month.
Arete22 believe that the unexpected surge in retail sales demonstrates that people still enjoy the personal interactions involved with going to shops to make purchases, rather than using an online platform. After identifying a gap in the market for more interactive and personalised marketing solutions, Arete22 promotes the importance of the human element in marketing. Through face-to-face promotional marketing and sales campaigns, the firm are able to interact with customers one-on-one, build relationships, handle queries, instill consumer confidence and generate both quality and quantity customer acquisitions.
Arete22 are not surprised by the results of the ONS study as they fully support face-to-face marketing methods. The firm believes there will always be a need for in-person promotions, rather than a shift towards digital marketing methods. Advances in technology have brought a plethora of marketing platforms and avenues to reach customers, however at Arete22 they believe face-to-face marketing will always remain the most effective.
“People buy from people. While digital marketing may allow companies to reach a large audience, it lacks any personal or emotional impact and therefore it will not have the same effect as face-to-face marketing strategies,” said a spokesperson for Arete22.
Arete22 is a full service firm specialising in a range of services that contribute towards helping their clients’ brands grow and dominate the market. These services include private site events with on-site promotions bringing the brand advertising to the consumer using direct face-to-face engagement and interactive displays. Arete22 also improves customer loyalty to ensure customers spend more, provide free word of mouth promotion and visit their clients’ businesses more often. The firm believe that it is their direct and personalised approach that has spurred their success and they are urging other brands to consider adopting a face-to-face approach to their marketing.