Taking inspiration from Napoleon Hill, sales and marketing experts Arete22 have investigated the psychological barriers that prevent many of us from attaining our own fortunes and success.
As a prominent author and business journalist, Napoleon Hill spent many years at the forefront of personal success literature, moving in the same circles as some of the world’s wealthiest entrepreneurs and business moguls. It was through this networking that Hill met Andrew Carnegie, with whom he would go on to research and publish some of the greatest insights into business success the world has ever seen. Carnegie believed that everyone deserved the opportunity to succeed, and was convinced that by sharing his own formula for success, even those who lack the time and resources to investigate the intricacies of making money would be able to reach major milestones within their professional lives.
By delving into the achievements and work processes of 500 self-made millionaires, Napoleon Hill produced the 1937 bestselling book ‘Think and Grow Rich’ which broke success down into key principles. These principles revealed that making money and obtaining success relies on the ability to break down mental barriers and mastering a positive mind-set. Despite the 79 years that have passed since its first publication, innovative marketing and customer acquisition firm Arete22 believe Hill’s research is still as relevant today and have outlined Hill’s 11 steps to help professionals thrive in today’s business environment.
- Desire: You have to want it
Wishing will not bring success, but desire will cement an idea firmly in the mind and fuel planning and persistence.
- Faith: Believe that you can achieve your goal
The only limits on success are the ones professionals apply themselves. Having faith in their convictions allows a professional to keep a positive, open mind and believe anything is possible.
- Auto-suggestion: Use affirmations to reach your goal
Sending the subconscious mind constant affirmations and support will create positive habits.
- Specialised knowledge: Gain experiences and continue learning
Knowledge is power. Professionals should never stop learning and challenging their minds.
- Imagination: Come up with ideas and visualise your success
Imagination is the fuel that brings ideas to life, anything is possible with commitment.
- Organised planning: Take action
Professionals should never sit on an idea; action and planning is key to perseverance.
- Decisions: Defeat procrastination with decisiveness
During his research Hill found that those who settled on decisions quickly knew what they want, tended to get it.
- Persistence: Don’t stop until you get what you want
To be successful, a person only has to be right once, meaning that encountering a failure should not deter them.
- Power of the Master Mind: Surround yourself with the best
We are all influenced by those closest to us; professionals need to build a circle to empowerment, not negativity.
- The Subconscious Mind: Master positivity and dismiss negative emotions
Making the decision to only think positivity will influence the subconscious and encourage positive behaviours.
- The Sixth Sense: Trust your gut
Practicing these principles will help professionals change the way their minds work and react quickly and precisely to impending dangers and opportunities.
Arete22 still implements these steps within their organisation and uses them to educate their contractors on business success. In a highly competitive industry such as sales and marketing, where contractors are constantly working towards targets, breaking down mental barriers through visualisation and positive reinforcement is vital to success. Through their work of running exciting event marketing campaigns in private site venues, Arete22 offer their contractors a vibrant and varied work environment in which to put these principles into practice and become well rounded, experienced business professionals.